![]() Location-based targeting allows you to determine how far away you want your ad to be shown. Try testing different combinations, and if you’re just not sure what to go with, you can let Yelp’s machine-learning algorithm identify what ad copy and photo combo is most impactful. If you have seasonal offerings, update your ad photo to align with that time of year. If you’re trying to drive a specific product or service, consider highlighting that as your ad photo. Similar to your ad copy, you can choose which photo is displayed on your ad. As you get new reviews, you can test those out as well. Test out different options to see what gives potential customers that extra push to click on your ad. With your ad text, you can write your own copy, or you can opt to feature one of your reviews. Choosing the primary photo people will see when looking at your ad.Selecting what text shows up on your ad.Custom ad text and photoĬustomizing your ad helps ensure you’re highlighting the most outstanding parts of your business. These can be updated at any time, allowing you to tweak the specifics of your ad until it’s delivering to your expectations. Optimize your adĪfter setting up your ad, you can continue to optimize and fine tune it over time with: Read more about all the free features you can use to fill out your business page. This is where you really get the creative freedom to let Yelp users know what makes your business so great-in your own words. It consists of Specialities, History, and Meet the Owner/Manager. In fact, businesses with photos, website, phone number, and business hours listed on their Yelp Page averaged 7.6x more page views per month than businesses without that content.*Īs a bonus, when your business details are accurate and consistent across all of your online listings, it helps boost your online authority and credibility with search engines.īeyond your business information, don’t forget to fill out the “ From this Business” section. These seemingly small details are important to customers looking for information about your business. Fill out or update all parts of your page, including contact information, hours of operation, business categories, and the services you offer. ![]() When someone clicks on your ad and arrives on your Yelp Business Page, you want to ensure it’s in optimal shape for convincing potential customers to choose you. Whether you’re a Yelp for Business guru or seeing your account for the first time, here are a few tips and tricks to ensure you’re maximizing your success with Yelp Ads.
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